Rienhardt Ranch & Why-Am-I-Cattle Co.

Mike and Joyce Rienhardt have been together for over thirty years and are the fifth generation of their family to be involved in agriculture. They have built the foundation of their family on the industry. Originally, coming from dairy farming and teaching backgrounds, the family now keeps a full plate running a financial education firm and the family ranch. Mike and Joyce have raised three beautiful children, Mackenzie, Zachary, and Laura, and have been blessed to lay their roots in the foothills of the finger lakes region of upstate New York.

The Rienhardt family has had much involvement in the dairy industry as a whole. Building an awesome herd of Holsteins and Brown Swiss from the ground up, they have had the opportunity to raise cattle and show while focusing primarily on the genetics side of breeding. After selling out of their family dairy in 2017, they took a brief hiatus to slow down and enjoy life with their growing children. However, agriculture has always been a foundational part of the family.

Rienhardt Ranch & Why-Am-I Cattle Co. was established in the summer of 2021 when the family decided they would like to pursue cattle again. The foundation herd started with four animals from Gainesville, Texas, and has been continuously expanding since. A family affair, each family member has played a significant role in the success of the ranch. Whether it be traveling, physical labor, running social media platforms, or fielding inquiries - they have loved working together to accomplish goals the family created. In their free time, they take the opportunity to travel to different ranches and events, while finding themselves fortunate enough to meet some of the greatest people and friends along the way.

We are excited you are here and we look forward to connecting with you! Please stop out and visit us soon!